In the ever-evolving landscape of pet care, it’s easy to get swept up in the glitz and glamour of Dubai. But what if I told you that the definition of quality care, as it is often presented here in Dubai, needs a second look? That’s the message we’re here to deliver at Fetch – a gentle nudge to reconsider what truly matters when it comes to caring for our canine companions.

In recent years, there has been a growing emphasis globally on holistic care – mind, body, and spirit – in the dog daycare industry. This science-backed shift is undoubtedly a step in the right direction as it gets a thumbs up from the likes of The American Veterinary Society of Behavior and The Pet Professionals Guild. Our commitment to understanding each dog’s needs, and to offer a fear-free environment, isn’t just a recent development—it has been ingrained in the Fetch ethos since day one, as far back as 2015.

You see, at Fetch, we acknowledge that it’s nice to have flashy facilities and extravagant amenities, but we have always believed that true quality care goes beyond this one-dimensional approach so rampant in our community. What is being sold is that size matters, but not space, that amenities matter, but not how dogs are treated and handled. This exposes the true priorities in the current state of affairs.